Authors today can have a tremendous impact on how their published papers are discovered, recognized and used throughout the scientific community. Video abstracts require relatively little effort or technical expertise and can serve authors as an especially compelling way to increase awareness, readership and citations.
Planning Your Script
Begin by outlining the points you’d like to cover before you begin filming. Try not to make your notes too rigid – it will be less engaging for viewers if you read directly from a script. Consider:
Your Article – What’s it about and why is it important? What makes it innovative in the field?
What’s Next – Where is this research or field of study going in the future? Where would you like to see it go?
Audience – How might your paper be of interest to non-scientific viewers and readers, or how might it impact policy or society?
Be sure to encourage viewers to read your article. You also could invite viewers to ask questions via your Twitter or Facebook page (maybe suggest a hashtag). For more ideas, visit these helpful blog posts: